Conference rooms create collaborative energy and the right spaces can create the right energy. Set up your conference room to optimize creative exchange and facilitate innovation. Comfortable conference chairs are a must-have for an effective meeting space. Distractions due to uncomfortable chairs can and should be avoided. Provide your customers and teammates with a great space that helps them achieve their goals. Meetings can be a springboard for innovation when facilitated properly. A great conference room should be an essential part of the tool kit that makes greatness happen more often.